About Us
Our Story
Hi, I’m Priya Yadav, the founder of Prahari By Earth.
My journey began with a passion for fashion, styling, and discovering new trends. After completing my graduation in Mass Communication, I pursued Fashion Designing to turn my love for style into creativity. Later, I worked as a Digital Marketer for few years, where I learned how brands build strong connections with their audience.
But my true dream was to create something of my own — a brand that blends style, comfort, and affordability. That’s how Prahari By Earth was born. Through this brand, I want to share my love for fashion with women who believe in looking stylish without compromising on comfort.
At Prahari, we believe fashion should feel as good as it looks.
We bring you cotton kurtis, rayon kurtis, and modern backless tops — designed for comfort, elegance, and everyday wear.
“For me, fashion is not just about clothes — it’s about confidence, comfort, and expression. With Prahari By Earth, I aim to deliver stylish outfits that are affordable, comfortable, and made for today’s women. Thank you for being a part of this journey.”
— Priya, Founder of Prahari By Earth